BE ON GOOGLE’S GOOD SIDE
It’s worth the investment
If Google is the bouncer to the coolest nightclub in town, are you in the VIP line with the fancy velvet rope? Or at the back of the line complaining to your friends about the long wait? With 80% of online experiences beginning with a search, a sound Search Engine Optimization (SEO) strategy is essential to making sure your business at the front of the line, not freezing in the back.
GET DISCOVERED AT THE PERFECT MOMENT
Search traffic is likely your most valuable marketing channel
If customers already know about your brand, that’s success, as you are already in their mind when they are in the market for your category. What about the situation when no brand comes to their mind? They may ask a friend (in person or through social media) and they’ll very likely do a search online. Think about the powerful psychology of this moment. The consumer is seeking a solution to a need and has no preferred brand. Imagine the impact on your business if they discover your brand at this key moment? Search traffic could be your most valuable – and perhaps unrealized – marketing channel.
A SMART STRATEGY THAT FUELS YOUR BUSINESS
We take a long-term, whitehat & marketing-focused approach to SEO strategy
A purely technical SEO effort would ask you which keywords you want to rank for and then do a one-off project while hoping for the best or engaging in shady and ill-advised blackhat tactics. Spitfire’s marketing-focused SEO approach goes deeper by first asking who your customers are (demographics, needs, motivations, etc.) and what your business goals are (lead, sale, action, etc). After that comes the technical SEO work and after that comes the content and link building strategy to support your long-term SEO goals.
Our proprietary SEO process and checklist ensure a smooth project
Honed by real-world experience, we’ve developed our own SEO process to get started quickly and efficiently. The checklist makes sure nothing obvious slips through the crack and potentially saves you money if we catch a simple, yet lethal, mistake in your current website.